The Challenge:
I was approached by Fu Shen Chang, the owner of Seattle's Qube Restaurant.
Fu Shen needed to attract more customers as well as increase sales across all of
their services. From catering to the wine bar and from business dining to happy hour, he needed a solution that could effectively market his company across a wide variety of subjects. Overall, he was doing a great job at marketing their
restaurant they simply needed the extra push to better market and attract
clients.
Our Solutions:
Restaurant Search Engine Optimization
We infused our coding and optimization strategies into their existing website.
In addition it was necessary to restructure some of the information to best
attract potential clients. We are able to get his new optimized site up
and running within a week. We continue to modify and tweak the site to get
the most we can out of the site. We have developed a management training
program that helps provides key strategies to insure their site stays on
top.
Professional Food Photography
Qube has always had great sense for marketing and photography. We simply
had a more affordable offering and provided an all-in-one solution. Often
times many restaurant marketing companies handle one aspect of the services
they offer and contract out the rest. At WeSprout we hire the best in every
aspect of restaurant marketing, training, and business development in order
to maximize the profitability for our clients.
Email Marketing
Qube had an email marketing program but it ended up getting left on the
back burner s the owner worked tirelessly to balance all the needs of a
new restaurant. After discussing the importance and cost effectiveness of
the email marketing the owners have decided to reinstate the program and
commit to actively developing and promoting the company. This allows them
to keep in touch with previous customers and make them aware of Qube's wine
events, charitable dinners, and other foodie-related offerings.
Our Results:
Traffic is up 400% in 1 week
Qubes traffic is up 400% in week and will likely see a greater increase
once our SEO techniques are fully implemented. They now have first-page
rankings for dozens of keyword phrases and are actively receiving calls
for their catering services. We expect Qube's Traffic to increase by 1000%
in the next three months.
Reconnecting with previous customers
The return on investment of email marketing campaigns cannot be understated.
They start out small, but as your list grows your reach and the effectiveness
of the program cannot be denied. We set up and provide easy to modify templates
that allow you to change content and send out emails within minutes. The
best part is that you can develop distinct marketing groups for your specific
clients such as wine lovers, catering customers, fine diners, and more.
Your message and offering becomes more powerful by truly enticing your customers
with what they are most attracted to.